Blogs

Blog

Three innovative ways to use VyPops

VyPops are video questions (‘steers’) that allow consumers to respond with video to any given question. With every VyPop steer you will receive 15 high quality moderated videoresponses. But... Read more

Blog

Waitrose Inspire:Live trends event

Vypr last week were invited to present at the third annual Waitrose Inspire:Live event, and the first in-person event since... Read more

Blog

Data quality – leveraging our community expertise

The final article in our series on Data quality, we look at the background of our Community team and how they... Read more

Blog

Five trends in plant-based foods in 2024

The plant-based food industry has experienced significant growth in recent years. This has been driven by the increasing awareness amongst consumers about the environmental and... Read more

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Opportunities for growth in the energy drinks sector in 2024

The energy drinks market has experienced significant growth in recent years, driven by the increasing demand for these types of products. This trend... Read more

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Vypr’s new Manchester office: Embracing growth and hybrid working

We’re excited to announce that Vypr has officially moved into a new 50-seater office in the heart of Manchester. This... Read more

Blog

Data quality – Reliable responses

In our fourth article on Vypr’s data quality, we focus on reliable responses. Vypr ensures that the insight you use... Read more

Blog

Vypr and data quality: Engaged community

Welcome to the third article in our series on Vypr’s data quality. Vypr ensures that the insight you use is as robust and reliable as... Read more

Blog

Easter 2024 – Consumer behaviours

Another Easter has come and gone. This time of year holds different meanings for many, some religious and some to... Read more

Blog

Vypr and data quality: Representativeness

Welcome to the second article in our series on all things data quality at Vypr. Our previous article covered Methodology.  In this second article... Read more